On May 14, Nedmag proudly presented Novasal during the very first Salt Safari — an innovative magnesium salt that makes it possible to drastically reduce sodium in food without compromising on taste or functionality. Under a radiant sun, customers, partners, and experts came together to experience this important step toward healthier nutrition. With Novasal, a new standard in salt replacement has been set — natural, effective, and applicable across a wide range of products.
Novasal. the revolution in sodium reduction
During Nedmag’s very first Salt Safari, Novasal was officially launched under a radiant sun: an innovative magnesium salt solution that enables significant sodium reduction in food — without compromising on taste, texture, or functionality. A major step forward, in line with the World Health Organization (WHO) recommendations to reduce global salt intake.
The power of Novasal in sodium reduction
Novasal is made from pure magnesium chloride sourced from Nedmag’s own deposit and combines full flavour retention with effective sodium reduction. While traditional salt replacers often taste bitter or cause processing challenges, Novasal offers a natural alternative that performs exceptionally well across various food categories — from processed meats and bread to sauces and snacks. It helps improve Nutri-Score and overall nutritional profiles without sacrificing taste.
Proven in practice
Early adopters — such as Mr. Kitchen — have already experienced the benefits of Novasal. By incorporating it into their products, they’ve achieved significant sodium reduction and a clear improvement in Nutri-Score — all without noticeable difference in flavour. A powerful proof that smart sodium reduction is truly possible.
Curious to learn more?
Wondering how Novasal could work in your product? Click the button and explore the possibilities.