In an era of growing awareness around healthy nutrition, we proudly present Novasal – Nature’s Smart Salt. Naturally formed in the depths of a long-evaporated sea, Novasal is more than just a salt substitute: it’s a smart, natural alternative that makes our food healthier without compromising on taste.
Novasal is a natural alternative to table salt that lowers sodium and adds magnesium — without compromising on taste.
Innovation in Sodium Reduction with Magnesium
In a world where the health of our food is taking center stage, we proudly present Novasal – Nature’s Smart Salt. Sourced from a long-evaporated ancient sea, Novasal is more than just a salt substitute: it’s a smart, natural alternative that makes our food healthier without compromising on taste.
Origin
For over 250 million years, pure magnesium salt has rested undisturbed at a depth of 1.5 kilometers beneath the former European Zechstein Sea. Today, we bring this natural source to the surface. This pure magnesium salt forms the basis of a revolution in sodium reduction: Novasal.
Health
Magnesium salt offers a powerful, natural alternative to sodium chloride (table salt). Excess sodium is increasingly linked to high blood pressure, osteoporosis, and cardiovascular, kidney, and liver diseases. Magnesium, on the other hand, is an essential mineral that the body needs to function properly. That’s why Novasal not only enables sodium reduction, but also serves as a welcome source of magnesium in food products.
Taste
Taste lies at the heart of our relationship with food. In the right ratio, Novasal can replace a significant portion of sodium chloride while preserving both flavor and texture. It not only delivers a full, rich taste but often maintains the preservative function traditionally provided by sodium chloride. This makes Novasal ideally suited for a wide range of food categories — from bakery, dairy, and snacks to meat, fish, and plant-based alternatives.
The result?
A natural, clean-label salt alternative that not only improves nutritional value, but also often contributes to a better Nutri-Score.
The salt reduction revolution
With over 15 years of experience as a supplier to the food industry, Nedmag extracts high-quality minerals from deep beneath the ground near Veendam. Novasal not only addresses today’s health challenges, but also offers a solution that improves product labeling while enhancing flavor.
"With Novasal, we reduce sodium without compromise — proving that better nutrition and great taste can go hand in hand."
Partnering with Novasal
Is your organization facing challenges in reducing sodium? We’re here to help. At Nedmag, collaboration is key — together, we’ll explore how Novasal can contribute to healthier and better-tasting food products.