The pressure to reduce salt in food products is increasing, driven by strict WHO targets and a growing demand for healthier alternatives. Novasal provides the answer: a magnesium-based salt that not only helps lower sodium, but also enhances the nutritional value and functionality of food products.
Sodium reduction
Novasal offers an innovative solution for reducing salt in food products. This magnesium-based salt allows for significant sodium reduction without compromising taste, texture, or quality—meeting the WHO’s salt reduction targets effectively.

The functions of magnesium
Magnesium chloride is not just a sodium alternative — it also enhances nutritional value. This essential mineral supports muscle recovery, energy production, and electrolyte balance, helping to create products that are not only healthier but also more functional.
Applications and benefits
Novasal offers versatile potential across foods such as cheese, sports nutrition, beverages, sauces, and bakery products. It enables manufacturers to reduce salt without compromising quality, taste, or texture — while also providing the opportunity for magnesium enrichment. The result: a final product with clear added value for today’s health-conscious consumer.